| Price | - $0 Free · $49 Starter · $99 Pro · $249 VIP/mo.
- Credits/mo: 5 → 60 → 200 → 600 (Free → VIP). See Pricing.
| Higher entry on paid tiers (~$199 Individual through ~$599 Business /mo at annual billing examples on brand24.com/prices). Enterprise from ~$1499/mo. |
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| AI spend model | - AI drafting and analysis pull from the same monthly credits.
- No separate AI-only subscription or second wallet to manage.
| Sentiment bundled broadly; fuller AI (Assistant, Insights, Topics, Events) climbs tier-by-tier—Smart Context Search stays an add-on where listed. |
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| Project keyword planning | - Track unlimited brand, competitor, and industry keywords across projects.
- Use separate project scopes for launches, competitor moves, and brand health with clear priority suggestions.
| Keyword tracking and mention monitoring are available by plan tiers. Teams usually optimize around tracked keyword count and monthly mention caps. |
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| Search & execution model | - Search communities, creator signals, and search demand in real time.
- Move directly from discovery to owner assignment and follow-through in one queue.
| Strong monitoring dashboards for mentions and reputation. Assignment and follow-through usually depend on team process outside monitoring views. |
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| Queue purpose | - Signal-first queue surfaces a ranked shortlist, not a firehose feed.
- Prioritization favors intent, impact, and reply readiness over raw mention volume.
| Monitoring-first dashboards: volume, reach, sentiment, alerts—great for tracking reputation; turning mentions into a weekly reply sprint is largely your playbook. |
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| Analysis depth | - Across Discussions, Discovery, and SEO Radar, outputs focus on tradeoffs, opportunities, risks, and next actions—not charts alone.
- In Discussions, Community Signals, Reply Opportunities, and Source Data stay linked to source posts for verification.
| Strong for mention analytics, sentiment, reach, alerts, and scheduled exports. Higher tiers add AI summaries, while deeper execution memos are usually built by your team. |
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